Director, Corporate Events EMEA
On-siteBerlin, State of Berlin, Germany
Job Summary
Develop and own the EMEA corporate events strategy aligned with regional revenue targets and global marketing objectives, overseeing the planning and execution of 80+ annual events across the region. Lead, mentor, and scale a team of event professionals while establishing standardized playbooks, operational processes, and quality benchmarks. Own the event budget, forecasting, vendor negotiations, and resource allocation to maximize ROI, defining and tracking success metrics including pipeline contribution and cost-per-lead. Partner closely with Sales Leadership, Channel, and Product Marketing to ensure alignment on target accounts and messaging, working with marketing operations to implement scalable measurement frameworks within Salesforce. Elevate brand presence at major industry trade shows and flagship conferences while building strategic vendor partnerships across multiple countries. Travel approximately 20–30% across EMEA to oversee major event activations.
Required Qualifications
- 8+ years of experience in event marketing or field marketing within a B2B SaaS or technology company
- 3+ years of leadership experience managing and developing event or field marketing teams
- Proven track record of building event strategies that drive measurable pipeline and revenue impact
- Strong financial acumen with experience managing substantial regional budgets
- Deep understanding of B2B sales cycles, buyer journeys, and enterprise-level event engagement models
- Experience operating in multi-country, multi-language EMEA markets
- Strong command of marketing automation and CRM systems (Salesforce, HubSpot/Pardot) for reporting and attribution
- Demonstrated ability to translate brand strategy into high-impact event experiences
- Exceptional stakeholder management skills across Sales, Executive Leadership, and external partners
- Willingness to travel internationally within EMEA
- Valid driver's license
Desired Qualifications
- Deep expertise in B2B SaaS environments
- Strong command of event ROI and business KPIs
- Proven leadership experience in multi-language, cross-cultural markets
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