Director, Conversion Rate Optimization (CRO)
$170,000–$210,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD's brands. Build and run a high-velocity experimentation program with prioritized roadmaps, hypothesis frameworks, and rigorous statistical evaluation. Lead offer strategy and testing in partnership with Product & Pricing, while partnering with Web Creative and engineering to ship improvements quickly. Develop deep funnel analytics to identify drop-off points and segment-level behavior across paid search, social, TV/CTV, and organic traffic. Align testing with paid media teams to improve CAC and ROAS, and establish CRO best practices, tooling, and documentation as the function scales. Report to the Senior Director of Growth within the Growth organization.
Required Qualifications
- 8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business
- A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact
- Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design
- Hands-on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms
- Strong cross-functional muscle; you've worked effectively with paid media, creative, engineering, and analytics teams
- Comfort operating in a regulated category where compliance shapes what and how you test
Desired Qualifications
- Experience in telehealth, healthcare, insurance, or another regulated conversion funnel
- Familiarity with offer/pricing testing in subscription models
- SQL skills and experience building funnel dashboards
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