Director, Content Strategy
$100,000–$130,000 year
On-site · New York City, New York, United States
Job Summary
Director, Content Strategy for Healthcare at Weber Shandwick focuses on leading comprehensive content strategies for healthcare accounts, overseeing editorial calendars and content plans, ensuring regulatory and compliance alignment, and integrating SEO and AI Search. Collaborates with cross-functional teams to produce high-quality content from long-form thought leadership to social media, and adapts strategies for patients, healthcare professionals, investors, and employees.
Required Qualifications
- 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency
- Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients
- Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community
- Strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment
- Proven experience integrating SEO, AI Search, and social media strategies into broader content plans
- Portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns
- Excellent client-facing communication and presentation skills
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