Director Content Marketing
On-sitePleasanton, California, United States
Job Summary
Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals, defining architecture including modular systems, metadata frameworks, and governance models. Lead storytelling frameworks to ensure consistent brand voice across all channels while creating playbooks and templates for internal teams and agency partners. Partner with Product, Engineering, and Digital teams to implement AI and automation technologies that enhance content creation, versioning, and personalization at scale. Manage a small team of Sr Designers to refresh brand identifies and direct the development of 360° digital marketing tactics across paid, CRM, app, web, and in-store channels. Oversee agency performance, budgets, and timelines while implementing measurement frameworks to evaluate content performance and operational efficiency. Work onsite Monday through Thursday in the Pleasanton, California office.
Required Qualifications
- Bachelor's degree in marketing, Communications, Digital Media, or related field
- 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles
- Experience leading content strategy for large-scale, omnichannel brands
- Demonstrated success building or managing AI-enabled content systems or personalization programs
- Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments
- Proven experience managing creative and production agencies
- Strong leadership, communication, and stakeholder-management skills
- Ability to balance creative excellence with operational rigor and data-driven decision-making
- Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools
- Must be based in Pleasanton California office location
- Must work onsite Monday through Thursday
- Regular and reliable attendance is an essential function of this role
Desired Qualifications
- Experience in grocery, retail, or multi-banner brand environments
- Knowledge of retail media networks and shopper marketing
- Experience with metadata-driven content systems and modular content design
- Background in creative operations or marketing operations
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