Director, Connected Commerce & Retail Media
On-siteFort Worth, Texas, United States
Job Summary
Lead the Connected Commerce agenda end-to-end, connecting Brand, Sales, and Media to drive accelerated growth and stronger retailer partnerships across Amazon, Walmart, and Target. Develop and execute integrated digital commerce plans covering assortment, pricing, and promotional strategies, while owning and optimizing retail media investments like Amazon AVN to ensure strong ROI and performance transparency. Partner cross-functionally with brand, sales, and finance teams to align Joint Business Planning priorities and manage both sales and marketing levers to drive revenue growth and profitability. Lead forecasting, budget management, and KPI tracking to ensure delivery against business objectives, while building and developing a high-performing team within a matrixed organization.
Required Qualifications
- Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 10 Years of Relevant Experience
- 6 Years of Demonstrated Leadership
Desired Qualifications
- Deep experience across leading eCommerce and marketplace platforms (e.g., Amazon, Walmart, Target, DTC)
- Strong background in digital marketing, omnichannel strategy, and/or retail media
- Proven track record of delivering commercial results, including sales growth, market share, and profitability
- Demonstrated expertise in Retail Media strategy, performance marketing, and measurement frameworks
- Advanced knowledge of digital shelf optimization, retail analytics tools, and marketplace ecosystems
- Strong analytical mindset with experience leveraging data and insights to inform strategy and decision-making
- Experience managing significant marketing and media budgets with a focus on ROI and performance outcomes
- Background in OTC healthcare, CPG, or other fast-moving consumer goods categories preferred
- Proven people leadership experience, with a track record of building and developing high-performing teams
- Experience leading cross-functional initiatives and influencing stakeholders within a matrixed organization
- Demonstrated ability to build, scale, or transform commerce capabilities within complex organizations
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