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Director, Coca-Cola TradeMark Marketing Pakistan
On-siteLahore, Punjab, Pakistan
Lahore, Punjab, PakistanOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Define and execute the Coca-Cola TradeMark ABP agenda and performance through leadership on frontier marketing, innovation, and integrated flywheel execution. Own the CCTM category P&L while influencing OU-wide programs for superior marketing performance and ROI. Develop an engaged team of high performers and world-class marketers within a tightly integrated OU–Market model focused on local relevance and scale. Manage complex, cross-functional projects leveraging digital and data as competitive edges to drive revenue growth and sustainable consumer intimacy across the market.
Required Qualifications
- 10 years+ significant marketing and leadership experience
- Experience with insight & analytics
- Experience with brand/portfolio strategies
- Experience with innovation
- Experience with complex marketing programs management
- Experience with P&L ownership
- Experience in all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Experience leading scaled, complex, cross-functional and cross-geographical teams and projects
- Experience leading projects that leverage Digital/Data as edges
- Experience working in the Frontline (e.g. Frontline Marketing)
- Experience leading and developing teams directly
- Advanced business acumen
- RGM experience
- Growth Mindset: curious, dreams big, does what is hard and has an enterprise mindset
- Passionate and uncompromising commitment to excellence and servant leadership
- Strong analytical and problem-solving skills
- Influential skills with senior executives
- Ability to build and leverage relationships with key business partners (internally and externally)
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to navigate complex challenges & linkages and articulate into plans to drive results
- Ability to inspire through the power of our marketing and brands
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Strategies
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Omnichannel Interactions
- Portfolio Strategies
- Revenue Growth Management
- Social Media
- Sustainability
- System Economics
- User Experience (UX) Design
- Travel Required: 00% - 25%
Desired Qualifications
- RGM experience is nice to have
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