Director, Channel Planning

Lead the development of a new Channel Planning function by building and managing a global team of six planners across America, EMEA, APAC, and Japan. Bridge marketing strategy with the buying desk to ensure global consistency in media planning while adapting to local nuances, and own the "Adobe on Adobe" story by leveraging internal adtech tools like GenPem and AEP. Establish frameworks for team interaction with regional marketing leaders, set standards for campaign tagging and quality checks, and drive smarter audience targeting through cross-region data sharing. Manage partnerships with ad platforms to unlock better rates and support, and collaborate with the India-based buying team to execute paid social campaigns. Define long-term advertising planning strategies that balance consistent global standards with regional pricing and regulatory needs.