Director, Category Growth & Demand Programs, Rocket Growth
On-siteSeoul, Seoul, South Korea
Job Summary
Architect growth programs by identifying critical drivers like pricing competitiveness and conversion rate, then partnering with product teams to build automated, scalable constructs for sellers. Lead promotions and campaigns by designing the annual calendar, defining participation criteria for diverse seller tiers, and driving high-velocity adoption across Korea's largest demand engine. Enable brand and seller growth through rigorous playbook creation while innovating demand channels via KOL marketing and emerging traffic sources. Optimize playbooks by setting up tracking for promotion efficacy and program ROI to continuously refine selection criteria and sunset low-impact activities. Partner closely with Product, Data Science, and Merchandising teams to ensure growth programs are technically sound and aligned with broader business priorities.
Required Qualifications
- Experience as a leader in e-commerce category growth
- Ability to build scalable, programmatic frameworks that optimize core levers of e-commerce (pricing, conversion, visibility)
- Experience translating data into actionable growth playbooks and programs
- Experience architecting high-impact promotions and demand strategies
- Experience partnering with product teams to build automated, scalable constructs
- Experience driving adoption, learning, iteration, and ensuring uplift
- Experience partnering with sales teams to create playbooks for brands
- Experience owning end-to-end promotional charters
- Experience designing annual promotion calendars
- Experience defining participation criteria for diverse seller tiers
- Experience driving high-velocity adoption and feedback loops
- Experience piloting and scaling innovative constructs including KOL marketing and collaborations
- Experience setting up rigorous tracking for promotion efficacy and program ROI
- Experience refining selection and seller participation criteria
- Experience partnering with Product, Data Science, Growth Marketing, Merchandising, and Category teams
- Experience driving implementation of systemic and product-led solutions
- Experience designing and managing feedback loops from Operations, Business, and Suppliers to key technology teams
- 12 weeks of probation period (condition)
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