Director, Business Analytics
$100,000–$130,000 year
RemoteCanada
Job Summary
Act as a senior, trusted advisor to clients by explaining marketing performance, insights, and recommendations. Develop measurement frameworks aligned to campaign and business objectives, then translate complex data into clear narratives, executive summaries, and client-ready recommendations. Partner with Demand Strategy and Media teams to inform planning and optimization decisions while establishing KPI definitions, benchmarks, and reporting standards. Collaborate with channel and technical teams to validate tracking, guide clients through reporting priorities, and lead performance readouts and optimization discussions. Manage team assignments and support the development of analytics talent. This client-facing role requires strong storytelling skills to interpret results for non-technical audiences within a global integrated growth consulting firm.
Required Qualifications
- 8+ years of experience in marketing analytics, business analytics, or marketing strategy
- Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
- Extensive knowledge of ABM campaign measurement frameworks and success metrics
- Exceptional communication and storytelling skills
- Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
- Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
- Experience partnering cross-functionally with strategy, media, data, and client teams
- People leadership experience
- Comfort balancing multiple client engagements
- Eligible to work in Canada without visa sponsorship
Desired Qualifications
- Ideally within an agency or B2B environment
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