Director, Brand & Social Media Marketing
$113,000–$151,000 year
On-siteCharlotte, North Carolina, United States or New York, United States
Job Summary
Independently lead the development and execution of marketing strategies that shape brand appeal and drive differentiated customer experiences across Wealth Management. Analyze market trends, customer behavior, and competitor activity to generate forward-looking insights that inform brand decisions with a 1–3 year horizon. Own the review and governance of brand marketing assets while holding full accountability for the social media program, including content strategy, creation, and operational execution across all platforms. Develop and publish high-quality, original content that reflects an authoritative brand voice, leading the editorial calendar to orchestrate campaigns and always-on publishing. Serve as the department's subject matter expert on brand voice, influencing key decisions on tone and messaging across cross-functional partners. Establish and refine goals and metrics to optimize social media performance against business objectives.
Required Qualifications
- 5+ Years Required; 7+ Years Preferred
- 5+ years of marketing experience
- Ability to build relationships with clients and peers
- Strong written and oral communication skills, specifically around presentations
- Creative thinker
- Effective time management and project management skills
- Proven ability to develop and implement social media strategies beyond just earning likes and followers
- Strong familiarity with the business applications of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTok
- Proficient in variety of social media search, analysis, and content distribution tools (Hearsay, Hootsuite, etc.)
- Accountability
- Adaptability
- Brand Management
- Brand Positioning
- Brand Strategy
- Collaboration
- Executive Presence
- Influence
- Inspires Others
- Marketing Creativity
- Marketing Strategic Planning
- Problem Solving
- Relationship Management
- Story Telling
Desired Qualifications
- University (Degree) Preferred
- 7+ Years Preferred
- 7+ years marketing experience
- with a focus in social media marketing
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