Director Brand Marketing & Community (all genders)
HybridBerlin, State of Berlin, Germany
Job Summary
Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity. Define brand positioning, value propositions, and messaging frameworks while steering end-to-end execution across multi-channel campaigns, PR, Content, and Social Media. Ensure activations reinforce the "Club" aspect to drive new member acquisition and engagement, translating proven local strategies into scalable, culturally resonant approaches for international B2C markets. Oversee internal creative teams and external agencies, collaborating with all marketing leaders to align priorities with business objectives. Manage the global brand budget and key health metrics to optimize campaign performance.
Required Qualifications
- 10+ years of experience leading brand management, marketing, or integrated communications
- Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns
- Strategic & Execution Hybrid Mindset: Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery
- Community-First Approach: A strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community
- Exceptional Leadership: Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies
- Analytical & Financial Rigor: A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets
- Full fluency in English
- German language skills
Desired Qualifications
- ideally within lifestyle, community or fast-paced B2C consumer industries
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.