Director, Brand Community & Creator Engagement
$163,000–$204,000 year
Hybrid · Burbank Los Angeles County, California, United States
Job Summary
Lead a global team of community and creator experts to drive engagement and fandom across SEGA’s Sonic and SEGA/ATLUS brands, developing and executing social campaigns, partnerships with content creators, and cross-brand strategies across Americas, Europe, and Japan. Oversee Sonic social channels in EMEA, define and measure KPIs, manage agency partners, align community initiatives with brand standards, and collaborate with brand marketing, licensing, animation, and product marketing to unlock consumer insights and drive business initiatives.
Required Qualifications
- Bachelor’s degree or equivalent experience
- Typically has 10+ years of experience with 5+ years of management experience in community management / social media experience with demonstrated success in managing a team responsible for online engagement programs
- Proven experience leading and developing global teams of community managers for consumer, gaming, or entertainment brands
- Deep understanding of social media platforms with the ability to implement best practices and cultural trends
- Experience working with content creators and influencers, building authentic relationships and driving innovative collaborations
- Demonstrated ability to work across a diverse portfolio of products, brands, and games in a fast-paced environment
- Strong collaboration and communication skills, with the ability to effectively engage and collaborate with cross-functional stakeholders
- Proficiency with social, influencer, and community analytics with the ability to translate data into actionable outcomes
- Flexibility to work across time zones and collaborate with international teams, including occasional non-standard working hours
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