Director, Brand, Communications & Partnerships
On-siteTokyo, Tokyo, Japan
Job Summary
Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives across TV, Digital, Social, PR, Events, and Owned Media. Lead development of integrated 360° campaigns, establish measurement frameworks to optimize effectiveness using consumer insights, and ensure every consumer touchpoint reflects the Pairs brand positioning. Partner with Creative, Media, Product, and external agencies to deliver brand experiences while driving measurable business impact through earned media, executive communications, and strategic alliance marketing. Manage annual planning, budget allocation, and resource allocation to balance long-term brand building with short-term business outcomes. Serve as the primary Brand leader for Match Group Global stakeholders, aligning priorities with cross-functional teams to drive regional and global success.
Required Qualifications
- Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing
- Proven experience developing Brand Strategy and leading integrated marketing campaigns
- Strong understanding of creative development, media planning, social marketing and marketing measurement
- Experience leading strategic PR and corporate communications initiatives
- Experience developing and executing partnership marketing or alliance programs
- Excellent leadership skills with demonstrated experience managing and developing high-performing teams
- Strong business acumen with experience managing budgets and marketing investments
- Excellent project management and operational management skills with strong attention to detail
- Outstanding oral, written and presentation skills with experience communicating with executive stakeholders
- Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams
- Fluency in Japanese and English
Desired Qualifications
- Experience working in a fast-growing technology or consumer internet company is preferred
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