Director, Brand and Growth Marketing Analytics

Define and lead the marketing analytics vision and roadmap for Product, Hardware, Store, and Services lines. Establish measurement frameworks to evaluate channel performance and customer acquisition effectiveness. Translate complex data into actionable insights for senior stakeholders and oversee attribution, incrementality testing, and forecasting models. Own the strategy for marketing data infrastructure evolution, defining requirements for pipelines, dashboards, and reporting systems. Lead ongoing performance analysis across SEO, social media, CRM, and on-console messaging while designing A/B and geo-lift testing strategies. Build and mentor a high-performing team of analysts, fostering analytic rigor and establishing best practices for reporting standards. Present insights and recommendations to executive leadership as a trusted advisor on performance and investment decisions.