Director, Brand and Communications
$185,000–$215,000 year
RemoteUnited Kingdom or California, United States
Job Summary
Identify emerging cultural conversations and mobilize teams to turn insights into campaigns, partnerships, and stories that keep Kickstarter relevant. Build compelling narratives about the brand, products, and creators while leading proactive media relations to cultivate relationships with influential journalists and cultural leaders. Serve as the senior day-to-day lead for the PR agency, setting strategic direction and ensuring accountability for all communications work. Advise the executive team on corporate positioning and reputation, partnering with Growth, Product, and other teams to ensure a cohesive story across audiences. Establish clear goals connecting brand awareness to business growth and lead a high-performing team through a culture of creativity and collaboration.
Required Qualifications
- Significant senior-level experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines
- Exceptional cultural fluency and a strong point of view about the ideas, people, and movements shaping creative culture
- A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention
- Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders
- Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling
- Experience leading PR agencies and internal collaborators through clear strategy, strong creative direction, and measurable accountability
- The ability to move fluidly between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive
- Strong executive presence and experience advising senior leaders on communications, positioning, and reputation
- A highly collaborative leadership style and the ability to create momentum across teams without relying solely on formal authority
- Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance
- A genuine connection to Kickstarter's mission and deep respect for the creators, creative communities, and backers we serve
- Must be able to work in a fully remote workforce
- Must be based in or willing to move to CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, WA, or the United Kingdom
Desired Qualifications
- Experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines
- Exceptional cultural fluency and a strong point of view about the ideas, people, and movements shaping creative culture
- A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention
- Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders
- Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling
- Experience leading PR agencies and internal collaborators through clear strategy, strong creative direction, and measurable accountability
- The ability to move fluidly between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive
- Strong executive presence and experience advising senior leaders on communications, positioning, and reputation
- A highly collaborative leadership style and the ability to create momentum across teams without relying solely on formal authority
- Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance
- A genuine connection to Kickstarter's mission and deep respect for the creators, creative communities, and backers we serve
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