Director, Analytics (Measurement/T&L Program)
HybridLondon, England, United Kingdom
Job Summary
Build and apply deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans, managing processes through global rollout. Lead the creation of clear, robust campaign reviews and insights to improve marketing effectiveness, while developing deep understanding of platform testing and targeting abilities. Act as a consultative strategic partner to senior client stakeholders and manage relationships with data engineering teams to set automation strategies. Support commercial health by contributing to high-value analytics projects and new business pitches, coordinating with third-party vendors for bespoke measurement solutions. Translate complex data concepts for stakeholders and contribute to the company's data strategy within the Data, Tech, and Analytics team.
Required Qualifications
- Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Experience in analytics, measurement, data science, or a related field
- Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
- Well-developed problem-solving skills and the ability to think critically and creatively
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
- Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
- Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
- Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
- Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
- Stay up-to-date with the latest industry trends and advancements in data science and analytics
- Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed
- Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
- Analytical Prowess: Strong analytical and problem-solving skills, with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies
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