Director, Advertising Growth & Marketing
On-site · Seoul, Seoul, South Korea
Job Summary
Director, Advertiser Growth & Marketing responsible for leading advertiser growth across Korea and China. Define and execute advertiser growth strategies across acquisition, activation, retention, and revenue; shape go-to-market strategies for advertising products including positioning, segmentation, and commercialization; build scalable advertiser enablement programs including onboarding, education, and lifecycle engagement; drive performance marketing and demand generation to grow a qualified advertiser base; establish measurement frameworks that connect marketing investment to business outcomes; translate data, customer insights, and market trends into clear actions and business recommendations; represent advertiser needs and influence product, commercial, and customer experience decisions; build and lead a high-performing organisation across growth marketing, GTM, and insights; partner with Product, Sales, Strategy, and Finance to align priorities and drive execution; establish operating mechanisms, forecasting, and performance management frameworks; drive a culture of accountability, data-driven decision-making, and continuous improvement.
Required Qualifications
- Bachelor's degree and 15+ years of relevant experience
- 8+ years of people leadership experience, including leading managers and cross-functional teams
- Experience in high-growth technology, advertising, e-commerce, marketplace, or SaaS environments
- Strong analytical capabilities with experience translating data into business impact
- Proven track record of driving growth through marketing, customer lifecycle, or commercial strategy
- Experience building measurement frameworks, forecasting, and KPI-driven operations
- Ability to influence senior stakeholders and operate effectively in ambiguous environments
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