Director, Account Based Marketing

Define and lead CCC's account-based marketing strategy, operating model, and roadmap. Develop the ABM playbook, including planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement approaches, and governance. Establish scalable processes and best practices that enable the organization to execute account-based marketing consistently and effectively. Create the foundation for future growth by identifying required capabilities and skill sets, addressing talent gaps, and recruiting and developing the team needed to scale. Partner closely with Sales leadership to identify priority accounts, growth opportunities, expansion motions, and strategic initiatives. Develop and execute 1:1 and 1:few ABM programs tailored to business priorities and customer segments, rooted in shared sales and marketing ownership, deep account insight, stakeholder mapping, personalized experiences, and revenue-focused outcomes. Build strong partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership. Lead planning and prioritization discussions that align stakeholders, resources, and investments around the accounts and opportunities that matter most and mobilize cross-functional teams toward shared goals. Define the optimal organizational design, identify necessary skill sets, and recruit, build, and develop a high-performing account-based marketing team. Establish clear roles, career paths, expectations, and development plans. Coach team members on strategic thinking, customer-centric planning, stakeholder management, and execution excellence.