Directeur(trice) de la génération de la demande || Director of Demand Generation
On-siteMontréal, Quebec, Canada
Job Summary
Build and operate Itergy's multichannel demand generation engine across digital, partner ecosystems, SDR activity, events, and webinars. Own the top of the funnel from campaign to qualified client meeting and manage SDR functions focused on workshops and assessments to enable business development. Launch targeted campaigns around Microsoft security, identity, cloud, and managed services offerings while partnering closely with Sales to improve meeting-to-pipeline conversion. Lead the marketing team with clear KPIs, execution standards, and accountability, using data to measure performance and continuously improve results. Report directly to the CEO with a clear mandate tied to growth, pipeline, and revenue outcomes.
Required Qualifications
- Leadership role reporting directly to the CEO
- Clear mandate tied to growth, pipeline, and revenue outcomes
- Experience building demand generation programs that produce pipeline
- Experience ideally in B2B technology services
- Experience ideally in cybersecurity
- Experience ideally in managed services
- Experience ideally in the Microsoft ecosystem
- Comfortable leading a distributed team
- Comfortable working closely with sales
- Being measured by outcomes—not activity
Desired Qualifications
- Practical, data-driven marketing leader
- Knows how to turn strategy into execution
- Motivated by qualified meetings
- Motivated by measurable pipeline
- Motivated by real business impact
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