Direct Response Director
$120,000–$135,000 year
Remote · District of Columbia, United States or US
Job Summary
Director of Direct Response leading enterprise fundraising strategy, overseeing direct response donor engagement across acquisition, retention, reactivation, and lifetime value; aligning email, SMS, paid media, and peer-to-peer communications as a cohesive system; centralizing email and messaging operations within Marketing; establishing standardized processes, workflows, and QA to ensure brand-consistent, high-performing communications; defining segmentation and journeys; directing execution through internal teams and agency partners; partnering with Advancement and P2P to optimize donor experiences; building a test-and-learn roadmap to scale what works and drive revenue growth across channels.
Required Qualifications
- Bachelor’s degree required
- 8–10+ years of experience in nonprofit direct response fundraising, digital fundraising, or donor strategy
- Proven track record of driving revenue growth across digital fundraising channels, including acquisition and retention
- Deep expertise in donor lifecycle strategy, segmentation, and retention optimization
- Experience managing agency partners and cross-functional teams to deliver integrated campaigns
- Strong analytical mindset with the ability to translate performance data into actionable growth strategies
- Experience building and executing testing frameworks and performance optimization roadmaps
- Strong working knowledge of Salesforce Marketing Cloud, with the ability to guide strategy, evaluate execution, and contribute hands-on when needed
- Deep understanding of CRM and marketing automation ecosystems, including data integration and campaign workflows
- Experience managing multi-channel digital campaigns (email, SMS, paid media)
- Familiarity with peer-to-peer fundraising and participant engagement strategies
- Experience leading teams, influencing across departments, and driving organizational change
- Excellent communication and project management skills
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