Dir, Marketing
On-sitePlano, Texas, United States
Job Summary
Lead high-level marketing strategy development across cross-functional functions to establish short- and long-term frameworks supporting business goals through rigorous market analysis and insight-driven investment decisions. Create omnichannel marketing and brand positioning plans that simplify technical concepts for engineers, management, and C-level executives while tracking brand health metrics and managing external agency relationships. Conduct ongoing competitor analysis, audience research, and channel assessments to spot emerging trends and leverage new connection opportunities, then develop and compile strategy reports showcasing key initiatives through storytelling and metrics. Mentor marketing professionals and serve as strategic advisor to senior stakeholders, driving brand growth and enhancing equity through industry thought-leadership positioning.
Required Qualifications
- Bachelor's or master's degree in business, marketing, communications, or a related field
- 5+ years' experience in a leadership role
- 10+ years of relevant working experience with increasing responsibility and strong track record of marketing and brand-strategy leadership and business strategy
- Experience working with or within the semiconductor industry, whether in-house or as an external partner in a strategic role
- Analytical and critical thinking skills that convert data and other marketing insights into tangible results
- Research-minded, conduct competitive marketing assessments and provide actionable insights and plans
- Vast knowledge of digital marketing tools, content management systems, GA4, etc
- Excellent communication skills with the ability to convey complex technical marketing concepts to non-technical stakeholders at all levels of the organization, especially at the executive level
- Ability to develop and implement data-driven strategies that drive business results
- Strategically-minded yet strong attention to detail
- Strong leadership qualities such as team building, collaboration, and strategic thinking
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