Digtial Media Planner & Buyer
On-siteWarsaw, Mazovia, Poland
Job Summary
Plan digital media campaigns based on client strategies and briefs, actively identifying optimization opportunities and recommending solutions. Monitor campaign execution, report results, control costs, and track efficiency KPIs in collaboration with the CDT and reporting teams. Analyze and select advertising offers for cost-effectiveness, client KPIs, and priorities while working with the Trading team and negotiating campaign terms with suppliers. This role supports the Activation Team within WPP Media, an AI-driven media operating unit focused on creative personalization at scale. You will leverage the WPP Open platform and global resources to deliver transformational growth for international clients.
Required Qualifications
- wiedza z zakresu direct
- umiejętności planowania i zakupu kampanii direct
- znajomość mediów digital
- znajomość rynku
- znajomość dostawców
- znajomość struktur mediowych
- znajomość modeli działania kampanii
- ekspertyza w zakresie planowania kosztów mediowych
- umiejętności negocjowania warunków kampanii
- umiejętności optymalizowania warunków kampanii
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