Digital Website Publisher

Digital Website Publisher at CI Financial oversees daily website operations, content management across landing pages, campaign pages, microsites, and other digital assets, ensuring content accuracy, brand alignment, accessibility, and SEO relevance. Acts as a subject matter expert for CMS publishing and digital best practices, collaborates with marketing, IT, and other teams to support campaigns, personalization, and digital transformation goals. Leads analytics-driven optimization through web performance analysis, A/B and multivariate testing, and provides actionable insights to improve user engagement, navigation, and conversions. Responsible for SEO strategy, keyword research, and staying current with AI-driven discovery channels, while ensuring WCAG 2.1 compliance and accessibility best practices. Requires strong written and verbal communication skills, a Bachelor’s degree in marketing/Web Design/Development or related field, and 3–5 years of experience managing websites or digital content. The role is in-office four days per week to support collaboration and business needs, with a focus on delivering accurate, engaging, and accessible digital experiences and contributing to the organization’s digital transformation efforts.