Digital Strategy Manager
On-siteAlicante, Valencia, Spain
Job Summary
Design and lead end-to-end digital marketing strategies for multiple brands, adapting approaches to meet specific business goals. Oversee paid media campaigns across Meta, TikTok, and Google Ads, monitoring key KPIs like CPA, ROAS, and CPL to optimize performance. Build and maintain strong client relationships while acting as a strategic advisor to define and achieve marketing objectives. Create performance reports using Looker Studio and implement automation workflows via Connectif and Klaviyo. Support basic Shopify operations, including content updates, app recommendations, and platform analytics. Requires proven experience in digital strategy, paid media optimization, and cross-functional leadership. Fluent English is mandatory.
Required Qualifications
- Proven experience in digital marketing strategy and campaign management across multiple industries
- Strong expertise in paid media platforms (Meta, TikTok, Google Ads) and performance-driven optimization
- Experience with reporting tools, especially Looker Studio
- Knowledge of Shopify (content management, apps, and analytics)
- Experience in marketing automation tools such as Connectif or Klaviyo
- Solid understanding of SEO, UX, and analytics principles
- Strong communication and client-facing skills, with the ability to act as a strategic advisor
- Team player with leadership skills and experience working with cross-functional teams
- Fluent English (written and spoken)
- Ability to adapt to new environments
- Collaborative mindset
- Strong results orientation
- Dynamic
- Proactive
- Adaptable
- Versatile
- Must be able to lift 50 lbs
Desired Qualifications
- Additional languages (French, German, Italian, or Portuguese)
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