Digital Resource
Remote · United States or US
Job Summary
As a Google Ads Strategist for a remote-enabled digital marketing agency, responsibilities include developing and executing comprehensive Google Ads strategies to achieve client goals, conducting in-depth keyword research, optimizing ad copy and landing pages for targeted keywords, building and maintaining campaigns, monitoring bids and budgets, performing A/B tests, tracking performance with Google Analytics, and communicating complex ad dynamics to clients. You will collaborate with the marketing and design teams to produce high-converting ad creatives, provide regular performance reports, manage budgets, and stay ahead of industry trends to improve CTR, CPA, ROAS, and overall campaign ROI.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum 2 years of proven expert knowledge of Google AdWords
- Current AdWords Certification is required
- Google Analytics Certification is required
- Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
- Strong analytical skills, including data manipulation and campaign performance analysis
- Exceptional written and verbal communication and presentation skills
- Highly self-motivated individual with strong organizational skills
- Ability to perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities
- Ability to adapt to constantly changing situations and perform multiple tasks with multiple priorities
- Ability to work under pressure and with all types of personalities
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