Digital Product Development Manager: Targeting Assistant
On-siteNorthampton, England, United Kingdom or Canary Wharf, England, United Kingdom
Job Summary
Manage market research to analyze profitability, market size, and positioning for new products, then collaborate with stakeholders to generate innovative product ideas and prototypes. Develop concepts and specifications defining features, functionalities, and technical requirements while evaluating feasibility, legal compliance, and potential risks. Monitor market trends and customer feedback through testing sessions and beta programs to refine products before launch, overseeing comprehensive launch plans and technical deployments. Configure campaigns, targeting rules, and content within ad-serving and decisioning platforms to deliver personalized experiences across web and mobile channels. Maintain accurate records, documentation, and audit trails while following structured deployment, testing, and release processes.
Required Qualifications
- Experience managing content, campaigns or customer communications within a digital platform
- Great attention to detail when configuring and validating campaign settings
- Ability to follow structured deployment, testing and release processes
- Good organisation skills and ability to manage multiple tasks simultaneously and meet launch deadlines
- Analytical mindset with the ability to investigate issues and identify root causes
- Ability to manage workload independently and meet deadlines
- Experience maintaining accurate records, documentation and audit trails
- This role can be based in either London, Knutsford or Northampton
Desired Qualifications
- Proficient in using of Microsoft Office products including Excel, Word, Powerpoint
- Stakeholder management and working collaboratively across teams/functions
- Understanding of digital ad serving, personalisation or decisioning technologies
- Familiarity with mobile apps, online banking, websites or customer portals
- Understanding of HTML/JavaScript
- risk and controls
- change and transformation
- business acumen
- strategic thinking
- digital and technology
- job-specific technical skills
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