Digital PR Manager
HybridLondon, England, United Kingdom
Job Summary
Deliver Digital PR campaigns for a blue-chip food client across the UK and US markets by managing client relationships, executing media relations, and leading campaign ideation. Build and maintain press and media contact databases while researching story concepts and monitoring the news cycle for reactive link placement opportunities. Collaborate with the account team to craft press releases, brief internal teams on assets, and measure link building efforts against KPIs. Present to clients via email and video calls, proactively escalating issues to senior leadership. Requires SEO/AEO knowledge, comfort in client-facing situations, and experience working across UK and US media landscapes.
Required Qualifications
- Good working knowledge of SEO and/or AEO (Answer Engine Optimisation)
- Solid understanding of offsite strategies and link building
- Comfortable building, leading and executing Digital PR strategies from the ground up
- Confident and comfortable in client-facing situations
- Experience presenting to and communicating with blue-chip clients
- Experience working across UK and US markets
- Understanding of media landscapes and relevant journalist/publisher contacts in both UK and US markets
Desired Qualifications
- B2B food market experience
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