Digital PR Lead (USA)
RemoteUnited States
Job Summary
Lead Digital PR workstreams for a key luxury client in the US market, owning strategy, delivery, and team leadership across the offering. Develop and maintain strong relationships with publishers, journalists, and bloggers through social analysis, community engagement, and industry events. Execute campaign-level ideation, media relations, press release crafting, and pitch execution while managing a team of specialists and freelancers. Review monthly reporting, establish quality processes, and consult with the SEO Tech team on technical linkbuilding and AI-optimized strategies. Act as the primary point of contact for client communications and presentations, collaborating with the account team to elevate strategic direction. Contribute to the development of Greenpark's US Digital PR service proposition and participate in upsell opportunities.
Required Qualifications
- Proven leadership experience, with a track record of managing, developing and mentoring a team of Digital PR specialists and freelancers
- Deep working knowledge of Digital PR strategy, including on-page and off-page SEO, creative ideation, content campaign creation, press release writing, media list development and outreach execution
- Confident and comfortable in client-facing situations, with experience leading conversations, pitching to new clients and upselling services to existing ones
- Experience building the processes, templates and performance tracking/reporting needed to ensure consistent quality and results at scale
- Experience working across US market, with an understanding of the media landscape and relevant journalist/publisher contacts
Desired Qualifications
- You live & breathe Greenpark's core values 'We Strive', 'Acting Together', 'With Kindness' - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values
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