Digital Platforms Specialist, INDYCAR
On-site · Indianapolis, Indiana, United States
Job Summary
Digital Platforms Specialist will develop and implement content across INDYCAR’s digital platforms and experiences (email marketing, INDYCAR App, INDYCAR.com, INDYNXT.com). Responsible for coordinating, creating, and publishing digital assets/content, planning a robust content calendar, auditing platforms for accuracy, and ensuring content aligns with brand goals. Collaborates with marketing, design, and digital teams; supports the INDYCAR social media team during race weekends; works with the editorial team on content design (including video embeds and article layouts); ensures email marketing compliance; tests and optimizes campaigns (deliverability, open rates, CTRs) and uses A/B testing to improve engagement; stays current on industry best practices; monitors analytics to drive improvements in user engagement and conversions; publishes updates to INDYCAR.com and INDYNXT.com; coordinates with internal teams for ads/creative/content; travels to INDYCAR events as needed; enthusiastic team player with passion for motorsports and familiarity with INDYCAR events. In addition to day-to-day responsibilities, the role requires managing multiple projects, meeting tight deadlines, and maintaining high integrity and confidentiality while aligning with the company’s Vision, Mission, and Values.
Required Qualifications
- 3-5 years of professional experience in digital content coordination and development, preferably within sports/entertainment
- proven experience in email marketing within sports/entertainment
- familiarity with Google Analytics, SEO tools, and social media management tools
- ability to collaborate with design and development teams to implement website updates and enhancements
- proficiency in email marketing platforms and tools (e.g., Adobe Marketo, Oracle Eloqua)
- strong understanding of segmentation, targeting, and personalization in email campaigns
- solid grasp of HTML and CSS for email template customization
- experience with Adobe Creative Suite – image authoring and video editing preferred
- analytical skills to interpret performance metrics and optimize campaigns
- creative mindset for visually appealing email content
- familiarity with marketing automation and CRM systems
- knowledge of email marketing compliance practices
- excellent communication and collaboration skills
- proactive, efficient, flexible, resilient, organized, team-oriented
- ability to manage multiple projects and meet deadlines
- integrity and confidentiality in role
- passion for motorsports and familiarity with INDYCAR events (a plus)
- willingness to work evenings/weekends in a fast-paced environment
- alignment with Penske Entertainment’s values
- Bachelor’s degree preferred
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