Digital Planning Manager
On-siteLondon, England, United Kingdom
Job Summary
Develop and deliver digital strategy for MGM's theatrical slate, managing campaign workstreams from planning through post-campaign analysis. Build and lead relationships with key media partners while acting as the primary client contact for weekly updates and performance reviews. Own campaign taxonomy standards, ensure accurate booking and reconciliation, and coordinate with local markets to adapt global frameworks. Lead the Digital Planning Executive, support the Digital Lead on strategy and recommendations, and identify innovative pan-regional opportunities. Manage upwards and downwards, escalating risks early and troubleshooting activation issues with precision.
Required Qualifications
- Experience in digital media, with a strong level of expertise in digital activations and working with media partners on multi-market campaigns
- Genuinely passionate about entertainment, movies, and the theatrical space
- Proven experience managing campaigns end-to-end, with a track record of accurate, high-quality delivery across paid social, programmatic, video, and/or display
- Strong project management skills with experience managing multiple workstreams simultaneously without letting standards slip
- Highly organised with exceptional attention to detail
- A creative thinker who enjoys ideation and can translate a client brief into genuinely exciting digital recommendations
- Proven people management and leadership qualities — comfortable being a direct line manager and developing junior talent
- Trusted and confident in a client-facing capacity — able to build relationships and manage expectations with professionalism
- Proactive, logical, and practical approach — knows when to act independently and when to escalate
- Ability to manage upwards as well as downwards
- Experience working on theatrical, entertainment, or release-driven marketing campaigns
- Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models
- Awareness of Amazon DSP (ADSP) and its application within entertainment and theatrical marketing
- Exposure to WPP Open or similar global operating platforms
- Experience with platform partnerships, beta testing, or innovation pipelines
- This is a full-time position based in London
- Please note this is a UK based role and requires individuals to have the right to work in this location
Desired Qualifications
- Experience working on theatrical, entertainment, or release-driven marketing campaigns
- Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models
- Awareness of Amazon DSP (ADSP) and its application within entertainment and theatrical marketing
- Exposure to WPP Open or similar global operating platforms
- Experience with platform partnerships, beta testing, or innovation pipelines
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