Digital Placemaking Specialist
On-site · Riyadh, Riyadh Region, Saudi Arabia
Job Summary
Lead end-to-end digital experience and service design across the full visitor journey for a large-scale urban park; translate ethnographic research and stakeholder inputs into scalable digital touchpoints and service concepts; develop narrative-driven placemaking strategies including storytelling, gamification, AR/immersive concepts, and environmental education; collaborate with smart city, IT, OT, and delivery teams to ensure feasibility; produce storyboards, journey maps, and wireframes; facilitate workshops and co-creation sessions; define monetisation opportunities (ticketing, parking, retail, events); ensure accessibility and inclusivity across diverse visitor groups; contribute to client materials and multidisciplinary coordination across urban design, landscape architecture, technology, and operations.
Required Qualifications
- Minimum 5–7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects
- Proven experience leading digital journey mapping and service design for public spaces
- Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences
- Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments
- Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)
- Ability to translate creative intent into structured service models and technical requirements
- Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals
- Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions
- Bachelor’s or Master’s degree in Design, Service Design, Urban Design, Architecture, Interaction Design, Digital Media, or a related discipline (or equivalent practical experience)
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