Digital Performance Specialist
On-siteQueenstown, Otago, New Zealand
Job Summary
Manage and optimise paid digital campaigns across Google and Meta channels while monitoring website, campaign, and booking performance to identify improvement opportunities. Analyse data to provide practical insights supporting marketing and commercial decisions, working closely with Sales and Marketing to deliver campaigns that attract and convert the right customers. Continually test, learn, and refine digital activity to improve performance and drive bookings across Active Adventures' brands. This hands-on role focuses on using data and testing to optimise the customer journey and grow bookings, supported by a team passionate about creating travel experiences and leveraging new technology to scale smarter.
Required Qualifications
- Experience in digital performance or performance marketing
- Strong knowledge of Google Ads
- Strong knowledge of Meta Ads Manager
- Strong knowledge of Google Analytics (GA4)
- Confidence interpreting data and turning it into practical recommendations
- A collaborative approach and the ability to communicate with people across the business
- A continuous improvement mindset and a focus on achieving measurable results
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