Digital Performance Marketing Manager
On-siteJakarta, Jakarta, Indonesia
Jakarta, Jakarta, IndonesiaOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Manage various online marketing channels to promote financial products to segmented audiences while acquiring customers and maintaining a healthy CAC. Conduct primary research to uncover unique trends in personal finance across digital channels including app installs, affiliate, social media, SEO, and SEM. Monitor and analyze the customer journey online to improve mobile app and website experiences, then translate marketing data into business insights and decisions. Execute iterative experiments to optimize marketing performance and scale activities using various marketing technologies.
Required Qualifications
- Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics
- Results driven, independent thinker
- Superior numerical, financial and technology skills
- Experienced on performing data analysis and reporting using SQL and BI tools
Desired Qualifications
- Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
- Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
- Translating marketing data into business insights and decisions
- Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
- Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
- Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy
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