Digital Performance Manager
On-site · London, England, United Kingdom
Job Summary
Own and execute the digital performance strategy to deliver against commercial targets for revenue, profitability, customer growth and vendor participation across the CMS Store and associated digital platforms. Drive measurable improvements in customer acquisition, engagement, conversion and retention through SEO, paid media, CRM and email; optimise activity using data and insights; collaborate with ecommerce, product, sales and channel marketing to support broader priorities; develop and embed best-practice digital performance processes and marketing automation/CRM capabilities; monitor performance with Google Analytics and onsite tools, producing clear ROI-focused reports and KPIs; manage vendor relationships and guide senior stakeholders to align investments with commercial return.
Required Qualifications
- Strong, hands-on experience across digital performance disciplines including SEO, paid media, CRM, email, display, affiliates and marketplaces
- Proven experience driving commercial outcomes through data-led digital optimisation
- Strong analytical capability with experience using Google Analytics and related onsite analytics tools
- Experience working with CRM platforms; HubSpot experience is highly desirable
- Demonstrated ability to manage digital spend, track ROI and optimise performance
- Leadership & Influence
- Proven ability to influence senior stakeholders and drive change in complex environments
- Commercially minded, with a strong focus on accountability, growth and return on investment
- Confident operating autonomously while collaborating effectively across teams
- Experience managing vendor relationships and delivering outcomes in demanding, fast paced environments
- Proactive, resourceful self-starter with energy and ownership mindset
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