Digital Performance Analyst
On-site · Miami Gardens Broward County, Florida, United States
Job Summary
The Digital Performance Analyst will turn data into clear, actionable insights that drive revenue, conversion, and fan engagement across web, mobile, apps, paid media, SMS, email, and lifecycle channels. Partners with Marketing, Digital Product, CRM, and Finance to ensure decisions are grounded in accurate data and meaningful analysis. Proactively identifies opportunities, flags risks, and helps teams understand what is happening, why it’s happening, and what to do next. Responsibilities include analyzing marketing performance across eCommerce, ticketing, retail, paid media, and lifecycle channels; optimizing funnels and experiences; supporting attribution frameworks across paid, owned, and earned channels; designing experiments with clear hypotheses and metrics; ensuring data quality and governance; and delivering concise dashboards and leadership readouts for forecasting and decision-making.
Required Qualifications
- 4 - 7+ years of experience in digital analytics, business intelligence, or performance analysis
- Strong experience with web and app analytics, conversion funnels, and experimentation
- Experience supporting marketing, eCommerce, and digital product teams
- Familiarity with data governance concepts, KPI standardization, and measurement best practices
- Strong communication skills and the ability to influence without authority
- Curious, proactive, and business-minded
- Comfortable navigating ambiguity and imperfect data
- Able to balance speed with rigor in a fast-paced environment
- Effective working across multiple brands, products, and stakeholders
- Advanced proficiency in both Google Analytics 4 and Adobe Analytics
- Experience in using PowerBI, Looker Studio, Databricks, or similar for generating or supporting dashboard creation
- Expertise with reporting on data through platforms like HubSpot, Google Ads, Meta
- Advanced SQL skills with working knowledge of Databricks
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.