Digital Paid Specialist (Remote)
Remote · United States
Job Summary
Own end-to-end paid media campaigns across both B2C and B2B channels (search, social, display, and emerging channels), manage campaign builds, bid strategies, audience segmentation, negative keywords, and ad copy testing; monitor daily performance, identify anomalies, and take corrective action; execute a structured testing cadence for creative, targeting, landing pages, and bidding; collaborate with Growth Analyst on reporting/attribution; ensure regulatory/compliance checks before launch; maintain platform hygiene with budget pacing, exclusions, and tracking validation; drive CAC and ROAS targets and contribute to cross-functional optimization and growth.
Required Qualifications
- 3 to 5 years of hands-on paid media experience with direct ownership of campaign execution across at least two platforms (e.g., Google Ads, Meta, Microsoft Advertising)
- Experience running paid campaigns for both B2C and B2B audiences
- Strong analytical skills with comfort pulling and interpreting performance data from native platforms and third-party reporting tools
- Familiarity with conversion tracking, pixel implementation, UTM structure, and basic attribution concepts
- Organized, detail-oriented, and self-directed; capable of managing workload and meeting deadlines without close supervision
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