Digital Optimization Lead
$90,000–$105,000 year
On-siteNew York, United States
Job Summary
Build and evolve the Octus.com website optimization program through analytics, experimentation, and personalization using VWO. Develop hypotheses, execute A/B tests, and measure business impact while ensuring accurate setup and maintenance of Google Tag Manager and GA4 events. Own website forms and lead capture operations, guaranteeing data flows correctly through marketing automation and CRM platforms. Leverage AI and emerging technologies to improve digital experience and marketing efficiency. Establish consistent experimentation cadence, review analytics frameworks, and improve customer journeys through continuous, data-driven optimization.
Required Qualifications
- 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment
- Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar
- Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices
- Confident developing hypotheses, designing experiments and using data to support optimization decisions
- Experience managing website forms, lead capture and marketing technology integrations
- Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred)
- Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others
- Excellent analytical, organizational and project management skills
- Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion
- Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making
Desired Qualifications
- Salesforce Marketing Account Engagement
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