Digital Merchandising Manager
HybridLondon, England, United Kingdom
Job Summary
Develop and maintain a digital content and merchandising strategy for TikTok Shop UK, creating, auditing, and optimizing product launches and trading campaigns. Own day-to-day shop operations including voucher setup, promotions, pricing, and platform policy updates while forecasting GMV and tracking actuals against targets. Manage a direct report, provide actionable insights to increase engagement and conversion, and partner cross-functionally with DTC, Social, and global teams to ensure smooth execution. Monitor key performance metrics such as ROAS, CAC, and retention to drive revenue growth. This role requires a data-driven mindset and experience in social commerce, with a hybrid schedule in Needham, Massachusetts.
Required Qualifications
- Proven experience in e-commerce, digital marketing, or social commerce
- Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
- Excellent communication, stakeholder management, proofreading, and attention to detail
- Analytical mindset with experience in data-driven decision-making
- Comfortable working with performance dashboards and marketplace metrics
- Experience building sales/GMV forecasts and reporting against them
Desired Qualifications
- Previous people management experience
- TikTok Shop/affiliate marketing experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.