Digital Media Senior Specialist, APJ (Japan)
HybridTokyo, Tokyo, Japan
Job Summary
Execute localized paid media programs for Search, Social, and Display in Japan, ensuring linguistic precision and adherence to business etiquette. Leverage generative AI and agentic pipelines to accelerate ad copy localization, automate content variations, and drive high-velocity creative testing. Collaborate with APJ teams to implement region-specific SEO and GEO strategies across traditional search engines and AI chatbot platforms. Monitor the lead lifecycle from digital inquiry to Sales Development handover, applying rigorous quality assurance to maintain brand compliance. Manage local vendor relationships and optimize internal marketing technology stacks to navigate localization bottlenecks. Requires 2–5 years of hands-on digital marketing experience in the Japanese B2B tech landscape, native Japanese fluency, and proficiency with Salesforce, Marketo, and Google Ads. Hybrid schedule.
Required Qualifications
- 2–5 years of scrappy, hands-on experience in digital marketing, demand generation, or campaign execution, specifically within the Japanese B2B tech landscape
- Deep, practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles
- Native-level fluency in Japanese
- Professional working proficiency in English
- An eagerness to adopt AI-first workflows
- hands-on experience with modern marketing platforms (e.g., Salesforce, Marketo, Google Ads, LinkedIn Campaign Manager)
- A strong analytical foundation with the ability to dive into performance metrics, track regional cost-per-acquisition (CPA), and continuously optimize campaign spend
- A highly organized, self-starting nature with the inventive spirit required to scale localized programs efficiently in a fast-paced, matrixed environment
- #LI - hybrid
Desired Qualifications
- Experience with generative AI and agentic pipelines to accelerate the localization of ad copy, automate routine content variations, and ensure high-velocity creative testing specific to the Japanese market
- Experience implementing region-specific SEO and GEO strategies, maximizing organic visibility across both traditional search engines and AI chatbot platforms in Japan
- Experience managing local vendor relationships
- Experience utilizing internal marketing technology stacks
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