Digital Media Buyer & Website Manager
On-siteFair Oaks, Indiana, United States
Job Summary
Develop and execute paid media campaigns across Google Ads, Meta, Viant, YouTube, and traditional radio channels to drive visitation, occupancy, and revenue. Manage the annual digital advertising budget, allocate spending across hotel, dining, and events segments, and optimize targeting and bidding strategies to maximize return on ad spend. Monitor campaign performance, track metrics including impressions, conversions, and cost-per-acquisition, and provide regular reporting on marketing ROI and budget utilization. Maintain the property website by building landing pages, updating content for seasonal promotions, and optimizing for SEO and conversion performance. Collaborate with the VP of Sales & Marketing and creative agency partners to align initiatives with business goals.
Required Qualifications
- Bachelor's degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field
- 3–5+ years of experience in digital media buying, digital marketing, or advertising
- Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms
- Experience managing advertising budgets and performance reporting
- Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS)
- Strong analytical, organizational, and project management skills
- Excellent communication and collaboration abilities
Desired Qualifications
- Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing
- Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies
- Knowledge of SEO, conversion rate optimization, and website UX best practices
- Familiarity with radio, broadcast, and traditional media advertising
- Experience with marketing automation and CRM platforms
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