Digital Marketing & Website Specialist
On-siteCincinnati, Ohio, United States
Job Summary
Direct the design, development, and optimization of all company websites, ensuring mobile responsiveness, brand consistency, and high performance. Manage day-to-day CMS operations across WordPress and DNN, creating and publishing content that adheres to SEO best practices. Execute comprehensive search strategies including technical audits, keyword mapping, schema markup, and backlink development. Lead Generative Engine Optimization and Answer Engine Optimization initiatives to increase visibility across AI-driven platforms. Build and refine HubSpot marketing automation workflows, lead scoring models, and segmented nurture programs. Collaborate cross-functionally with Content, Product, and Sales teams to align digital messaging with business objectives. Track digital performance data using analytics platforms to translate insights into actionable recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field
- 3–5+ years of hands-on experience in digital marketing
- Exceptional written and verbal communication skills
- Experience creating high-quality web content
- Experience collaborating effectively with cross-functional teams and external partners
- Demonstrated success managing websites
- Experience driving conversion growth through technical SEO
- Experience with schema markup
- Experience with emerging practices in Generative Engine Optimization (GEO)
- Experience with Answer Engine Optimization (AEO)
- Proficiency with CMS platforms, including WordPress and DNN (DotNetNuke)
- Ability to troubleshoot, update, and optimize site performance
- HubSpot expertise
- Hands-on experience building complex workflows
- Experience optimizing lead scoring models
- Strong working knowledge of HTML/CSS
- Knowledge of mobile-responsive design
- Experience with analytics platforms, including Google Analytics 4 (GA4)
- Experience with Google Search Console
- Experience with leading SEO/SEM/AI tracking tools
- Proven ability to leverage AI-driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization
- Proven ability to leverage AI-driven tools for insights generation
- Proven ability to leverage AI-driven tools for performance analysis
- Mostly stationary work
- Occasional movement throughout facilities to access files, chambers, office machinery, etc.
- Ability to frequently lift and carry up to 10 lbs
- Ability to occasionally lift up to 50 lbs
- Ability to use hands to hold, lift and handle materials
- Ability to occasionally climb
- Ability to occasionally bend
- Ability to occasionally squat
- Exempt or Non-exempt employment classification
- Full Time employment
- 40 hours a week
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