DIGITAL MARKETING - Temp Det.
$30,000–$46,000 year
On-siteMilan, Lombardy, Italy
Job Summary
Define and execute the annual digital marketing strategy for the Italian market, building customer-centric journeys across awareness, consideration, purchase, installation, usage, and loyalty stages. Plan, optimize, and manage integrated acquisition campaigns on Google, Meta, LinkedIn, and YouTube while monitoring KPIs such as lead volume, CPL, and ROAS. Own the Italian digital ecosystem including brand websites, landing pages, and dealer touchpoints, improving performance through data-driven optimization and SEO. Develop content strategies aligned with product launches, coordinate production with agencies, and manage editorial calendars to drive brand engagement. Analyze customer behavior and market trends to translate insights into actionable recommendations for business growth.
Required Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
- At least 2 years of experience in Digital Marketing
- Proven experience in planning and managing integrated digital marketing campaigns
- Strong experience in B2B2C environments
- Fluent English
Desired Qualifications
- Experience in durable goods, HVAC, home appliances, construction, building technologies, or related industries is considered a plus
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