Digital Marketing Systems Builder
$75,000–$75,000 year
On-siteCoeur d'Alene, Idaho, United States
Job Summary
Manage the firm's brand story and content across Instagram, Facebook, TikTok, and YouTube by shooting job sites, editing drone footage, and posting daily. Own SEO and AI search optimization to maintain top rankings in Google and AI tools like ChatGPT and Perplexity. Build lead pipelines through campaigns and content that place qualified homeowners in front of the sales team. Provide strategic direction on marketing performance and future opportunities rather than executing a pre-written plan. Share in revenue through uncapped commissions on every project sold, with bonuses for high-value deals.
Required Qualifications
- Seasoned marketer with a point of view
- Proven marketing/lead-gen results
- Marketing-first, sales-aware
- Fluent in SEO
- Sharp on AI search optimization
- Genuinely techie
- Tools, automation, and AI are second nature
- Daily AI user (ChatGPT, Claude, or similar)
- Comfortable on a job site with a camera in your hand
- Hungry and driven
- Humility to serve the team, keep learning, and put the mission ahead of the spotlight
- Ability to make the firm look amazing to the world
- Ability to inspire people to hire
- Ability to bless everyone who sees the marketing with the love of God
- Respect for the company's faith as the heart of everything they do
- Ability to take a firm from respected to the go-to name in its market
Desired Qualifications
- Experience with Instagram, Facebook, TikTok, and YouTube
- Ability to shoot job sites, transformations, crew moments, and drone footage
- Ability to edit fast
- Ability to post same-day
- Knowledge of what AIO is
- Experience with automation, analytics, and AI
- Ability to build campaigns and content that put qualified, ready-to-talk homeowners in front of a salesman
- Ability to provide a professional read on what's working, what isn't, and where to go next
- Ability to recognize a real buyer
- Ability to share in the win when a salesman closes a project
- Ability to tell what they are worth
- Ability to show numbers behind a campaign or piece of content
- Ability to describe how they would take a firm from respected to the go-to name in its market
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