Digital Marketing Strategist
On-siteMemphis, Tennessee, United States
Job Summary
Develop and manage content across social media, website, blogs, newsletters, and email campaigns to maintain a consistent brand presence. Create, schedule, and publish digital materials including graphics, flyers, brochures, and presentations while tracking performance metrics for all channels. Collaborate with physicians, leadership, and vendors to support marketing initiatives for seminars, events, and community outreach. Organize marketing assets, content calendars, and project timelines while staying current on digital trends and best practices. This full-time, onsite role requires a Bachelor's degree and three years of experience in digital marketing or social media management.
Required Qualifications
- Bachelor's degree in marketing, communications, public relations, graphic design or related field
- Three (3) or more years of experience in digital marketing, social media management, or design
- Experience using content creation/design software (e.g. Canva)
- Highly proficient in Microsoft Office and Internet applications, and with social media management tools (e.g., Meta Suite, Later)
- Strong writing, proofreading, and copy-editing skills with exceptional attention to detail and accuracy
- Must be able to create and manage social media, blog, and website content using social media management platforms and Content Management Systems (CMS)
- Ability to create marketing material using Canva
- Excellent interpersonal skills with the ability to tactfully interact with all levels of an organization and the public
- Strong organizational skills with ability to manage projects independently
- Understands brand management and can maintain visual consistency across all material or content
- Strong time management skills with the ability to manage workflows and prioritize demands
- Can create content within a heavily regulated and HIPAA-compliant environment
- Highly motivated to see projects from start to finish and complete assignments with accuracy and thoroughness
- Can work autonomously with focus and discipline
- This is a full-time, onsite position
Desired Qualifications
- Experience with multiple email platforms (Mailchimp, Constant Contact, etc.)
- Leadership experience within a collaborative, fast-paced environment
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