Digital Marketing Strategist
$55,000–$65,000 year
On-siteLandover, Maryland, United States
Job Summary
Execute audience-focused digital strategies and campaigns across web, email, paid media, and social platforms to support organizational priorities. Manage and optimize website content, segment email audiences, and launch Meta and Google advertising campaigns while analyzing performance data to drive engagement and conversions. Collaborate with the Marketing & Communications team to transform events and initiatives into effective digital projects, overseeing multiple deadlines and continuous improvements in channel distribution. Requires hands-on experience with analytics tools, CMS, and ad managers, plus strong communication and project management skills.
Required Qualifications
- Demonstrated experience in digital marketing, digital communications or a related role
- Hands-on experience managing email marketing campaigns, website content and paid digital advertising
- Experience with Meta Ads Manager, Google Ads, website content management systems and digital analytics tools
- Understanding of digital marketing metrics, audience segmentation, conversion tracking and campaign optimization
- Working knowledge of SEO and digital content best practices
- Strong written and verbal communication skills
- Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Strong analytical skills with the ability to translate data into practical marketing recommendations
Desired Qualifications
- Bachelor's degree in Marketing, Communications, DigitalMedia or a related field preferred, or an equivalent combination of education and relevant experience
- At least three years of related digital marketing or digital communications experience preferred
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