Digital Marketing Strategist
On-siteSouthampton, Pennsylvania, United States
Job Summary
Digital Marketing Strategist role responsible for designing, implementing, and optimizing end-to-end digital marketing strategies across SEO, SEM, email marketing, social media, and paid advertising (Google Ads and other PPC) to drive brand awareness, engagement, lead generation, and revenue. Responsibilities include developing and managing integrated campaigns, monitoring and reporting on KPIs (website traffic, conversion rates, ROI, CAC, engagement), conducting market and audience research, forecasting digital trends, managing blog publishing, overseeing content across websites and campaigns, collaborating with creative and technical teams, and continuously optimizing initiatives to align with branding standards and business objectives.
Required Qualifications
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field
- 5+ years of progressive experience in digital marketing, marketing strategy, or a related field
- Experience developing and executing multi-channel digital marketing campaigns
- Experience monitoring campaign performance, reporting analytics, and making data-driven optimization recommendations
- Experience conducting market research, competitor analysis, and digital trend forecasting
- Excellent written communication skills with experience creating blogs and digital content
- Strong project management, organizational, and time management skills with the ability to manage multiple campaigns simultaneously
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.