Digital Marketing Strategist

Develop and execute the company's digital marketing plan by conducting market research, identifying target audiences, and defining key performance indicators. Create strategies to reach and engage the target audience while working closely with the marketing team to align all campaigns with business goals. Set digital marketing strategies using tools for websites, emails, social media, and blogs; research products and services to identify new opportunities. Analyze web traffic metrics and monitor SEO/SEM, marketing, and sales performance to forecast trends and suggest solutions. Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency. Establish best practices in digital marketing and stay up-to-date with technology developments.