Digital Marketing Specialist with BannerFlow Experience
On-siteSan Jose, California, United States
San Jose, California, United StatesOn-siteFull TimeBachelors Degree
Full TimeBachelors Degree
Job Summary
Execute digital marketing initiatives across search, email, webinars, and paid media channels while managing website content, SEO, and reporting. Liaise between marketing, operations, and creative teams to ensure campaign deliverables meet on-brand standards and deadlines. Engage with outside vendors and agencies to drive performance recommendations, and assess revisions to landing pages to support testing and optimization. Proactively analyze performance metrics, communicate results, and provide coverage for critical activities during peak periods or vacations.
Required Qualifications
- BannerFlow experience
- Bachelor's Degree in Marketing, Communications or equivalent professional experience
- Minimum 2 years experience managing website content and/or SEO
- Knowledge of HTML and how to publish and maintain WordPress content
- Demonstrable experience in SEO
- Experience in building and optimizing landing pages and lead funnels
- Understanding of industry best practices for digital marketing
- Outstanding communication and interpersonal skills
- Excellent project and time management skills
- Experience with Wordpress
- Experience with Google Analytics & Data Studio
- Experience with Microsoft Office Suite, especially Excel
Desired Qualifications
- Experience in a B2B and SaaS or technology organization
- Experience with Google AdWords
- Experience with LinkedIn Campaign Manager
- Experience with SEMRush
- Experience with Workfront
- Experience with Salesforce CRM
- Experience with Marketo
- Experience with PowerBI or other data visualization software
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