Digital Marketing Specialist
On-siteNoida, Uttar Pradesh, India
Noida, Uttar Pradesh, IndiaOn-siteFull TimeSmall
Full TimeSmall
Job Summary
Orchestrate email campaigns, social media, and content strategy to attract cold prospects, drive engagement, and convert leads within our B2B SaaS environment. Manage successful digital initiatives using Google Analytics, Search Console, Tag Manager, Google Ads, and CRM systems while writing compelling copy and tweaking strategy based on analytics dashboards. Bridge the gap between marketing and sales to directly influence the sales pipeline. Requires 3–6 years of marketing experience with a strong grasp of digital tools and exceptional written and visual communication skills.
Required Qualifications
- 3–6 years of marketing experience, preferably in a B2B SaaS, tech, or services environment
- Proven track record of managing successful email and social media campaigns
- Strong grasp of digital tools: Google Analytics, Search Console, Tag Manager, Google Ads, Canva (or similar), CRM systems, email platforms like Mailshake, Apollo or similar
- Exceptional written and visual communication skills
- A self-starter who takes ownership and drives projects independently
- Strategic thinker with an eye for detail, design, and data
Desired Qualifications
- Experience with marketing automation and lead scoring
- Familiarity with CMS platforms like WordPress
- Experience running paid LinkedIn or Google Ads campaigns
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