Digital Marketing Specialist
On-siteFlorida, United States
Florida, United StatesOn-siteFull TimeBachelors DegreeSmall
Full TimeBachelors DegreeSmall
Job Summary
Develop, maintain, and optimize landing pages and digital marketing assets to support enrollment campaigns. Create and refine advertising copy, monitor performance using analytics platforms, and identify issues to recommend optimization strategies. Collaborate with stakeholders on marketing materials, maintain CRM data accuracy, and perform quality assurance testing on assets. Assist with campaign reporting while managing multiple projects and meeting deadlines.
Required Qualifications
- Bachelor's degree in Digital Marketing, Communications, Business, or a related field
- 3–5 years of digital marketing experience
- Experience using Content Management Systems (CMS), preferably Sitecore
- Knowledge of digital marketing, conversion optimization, and customer journeys
- Experience with CRM platforms such as Salesforce
- Knowledge of Google Analytics (GA4) and campaign performance reporting
- Strong written communication and copywriting skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple projects simultaneously
- Experience performing quality assurance and troubleshooting marketing assets
Desired Qualifications
- Relevant digital marketing or analytics certifications preferred
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